Our story
    David Leibell, founder of Knownly

    Founder

    David Leibell

    Ten years in SaaS across sales, onboarding and account management — most of it spent making revenue automation actually work for the people using it. Knownly brings that discipline to the club floor.

    LinkedIn

    Operating Experience

    Director of Onboarding & GTM Engineering — OpenAsset

    Go-to-market engineering and onboarding for an enterprise software company.

    Head of Account Management — Matik (Series A)

    Led Technical Account Managers and sellers through the company's early growth.

    Strategy Consultant — Salesloft (Series E)

    Founding member of the “Salesloft on Salesloft” team, working alongside customer success leaders to run the product on itself.

    Sales Executive — eMarketer

    Full-cycle sales — building pipeline and closing new business.

    A close relative has directed club operations across the Southeast for years, which gave Knownly direct access to the problem and an early implementation partner from day one.

    About the Founder

    Why We Built Knownly

    Knownly began with a relationship, and a question.

    David, our Founder, was adopted and found his biological father when he was twelve. They grew close over the years, and as adults, they rarely went a day without talking. After work, they would share the details of their days: David from the world of SaaS and emerging technology, his father from a career in high-end hospitality.

    Their conversations gave David a unique perspective on two things that rarely get discussed together: the accelerating power of technology and the enduring value of human connection.

    His father would talk about the small details that made exceptional service possible. Knowing a client. Remembering what matters to them. Anticipating a need before it is expressed. Creating the feeling that someone genuinely knows you.

    David kept thinking about what technology could do with that.

    Not how AI could replace those moments, but how it could help more of them happen.

    That idea became the foundation for Knownly.

    We believe the greatest promise of AI isn't to remove people from the experience. It is to give people the context, intelligence, and time to create better human experiences.

    Knownly exists to bring that idea to hospitality: helping teams turn the information they already have into more thoughtful, timely, and personal service.

    Because technology should never be the reason a relationship feels less human.

    It should be the reason it feels more human.

    Knownly was built with General Managers, not for them

    Every scenario in the product started as a conversation with someone running a club. General Managers described the same failure over and over: the club already holds the context — the tee sheet, the tab, the last complaint, the anniversary — and none of it reaches the person standing in front of the member at the moment it matters.

    So the product was designed backwards from the floor. Rules are written in the language a GM already uses. Tasks go to a role, not an app. Nothing asks a staff member to log in, learn a system, or interpret a dashboard mid-shift. If an idea did not survive a GM reading it out loud, it did not ship.

    That same loop continues now. Founding clubs shape the scenarios, the routing and the wording of every staff instruction before it becomes part of the platform.

    Who we serve