AI Hospitality Software for Wineries & Wine Clubs

    Your winery already knows more about its guests than your staff can reasonably remember. Knownly connects reservations, guest preferences, purchase histories, and wine club context with real-time staff workflows—helping your team recognize important moments and deliver exceptional hospitality consistently.

    See how Knownly works ↓

    Your winery knows its guests. Does everyone serving them?

    Wine club platforms, reservation systems, and point-of-sale software can hold valuable guest information. But that knowledge often stays inside disconnected systems or with individual employees.

    When a returning member arrives, a VIP checks in for a tasting, or an important guest moves between experiences, your team may have the information somewhere—but not when or where they need it.

    Knownly bridges the gap between what your winery knows and what your staff actually does.

    Knownly in action

    One real moment at a winerie

    Context assembles, then you complete your staff member's task.

    Happening now

    A returning wine club member checks in for a 2:00 private tasting.

    What your systems already know

    • ReservationsPrivate tasting for two at 2:00; guest checked in at 1:52.
    • Wine club recordJames Hale, wine club member since 2021.
    • Guest preferencesRecorded preference for Cabernet Sauvignon.

    Your rule, not ours

    WhenA wine club member checks in for a private tastingThenBrief the host and assign a personalized welcome

    What your staff member gets, on their phone

    Knownly · TaskTasting host

    Mr. Hale, private tasting, checked in now

    Wine club since 2021 · Prefers Cabernet Sauvignon · Returning member

    • Welcome Mr. Hale back by name.
    • Open the flight with the reserve Cabernet Sauvignon.

    What the member experiences

    “Welcome back, Mr. Hale. We've started you with the reserve Cabernet.”

    Illustrative workflow with fictional data, not a customer deployment. Managers can see the welcome was completed.

    Knownly does not replace what you run

    The service orchestration platform reads the systems you already run and turns what they know into action. Hover a system to see what it feeds.

    Systems you already run

    Knownly
    • Reads every system
    • Applies your rules
    • Dispatches the action

    What your team does with it

    • Staff briefing before arrivalReads: Reservations, Wine club and membership records, CRM and guest preferences
    • Hospitality task with instructionsReads: Reservations, Staff assignments
    • Coordination across teamsReads: Event schedules, Staff assignments
    • Completion and exceptions for managersReads: Staff assignments, Reservations

    Also read: Reservations · Wine club and membership records · CRM and guest preferences · Point of sale and purchase history · Event schedules · Staff assignments

    Where wineries use Knownly

    Private Tastings & VIP Arrivals

    Provide hospitality employees with relevant guest context and timely arrival instructions before the experience begins.

    Wine Club Member Recognition

    Help staff recognize returning members, understand their preferences, and consistently deliver venue-defined membership service standards.

    Dining, Events & Multi-Team Coordination

    Coordinate service actions across tasting rooms, private dining, events, and other hospitality teams without relying on employee memory or manual handoffs.

    What changes, depending on who you are

    • Consistent service standards across the property.
    • Operational accountability for promised experiences.
    • Visibility across tastings, dining and events.

    Why this matters to the person running the floor

    • Prepared staff
    • Recognized guests
    • Coordinated experiences

    Built with operators, not in a vacuum

    Before a line of code, we walked the same arrival with dozens of General Managers: what the club knows, where that context stops, who ends up guessing. Every part of the platform traces back to one of those conversations.

    We are early, and we are shaping Knownly in the field with a small group of founding clubs.

    Wineries

    Knownly is an AI service orchestration platform for premium wineries with tasting rooms, wine clubs, private experiences, dining and events. It is not a winery POS, reservation system or wine club platform; it is designed to connect to those systems and turn their information into specific, timely actions for hospitality staff.

    Questions wineries ask

    What is winery hospitality software?
    Winery hospitality software helps estates manage and improve guest-facing experiences, including tastings, reservations, member recognition, staff coordination, and service delivery. Knownly focuses on service orchestration: turning information from existing winery systems into timely actions for hospitality employees.
    How can Knownly improve the winery tasting room experience?
    Knownly is designed to give tasting room staff relevant guest information and service instructions at the right moment. For example, a returning wine club member's reservation may trigger a personalized arrival briefing based on available guest preferences.
    Does Knownly replace our wine club management or POS system?
    No. Knownly is designed to complement existing systems by using relevant operational and guest information to coordinate hospitality actions. Integration availability depends on the systems in use.

    See it against your own club

    Calculate your ROI

    Not ready for a call?

    Or send us the moment you would want handled.

    Knownly

    See this at your wineries

    Tell us where you are and we'll talk through what this looks like on your floor.